Donations to Relend can be considered tax deductible to retailer versus the loans being made directly through microfinancing partner. Relend also removes all administrative burden from the retailer as an independent and reviewed, third party nonprofit that ensures funds are continuously redirected to microloans in perpetuity.

Relend provides a unique opportunity for retailers’ customers to not see their dollars just drive a one-time contribution to charitable and social cause, but their dollars keep giving in perpetuity.  This should create loyalty and competitive differentiation between other forms of social marketing at competitive retailers.

By using an independent, third-party nonprofit, retailer customers can have an added trust that their dollars are going to continuously be used for microloans. This trust concept benefits both the retailers and microfinance partner, by creating an independent intermediary that has less opportunity to redirect dollars away from promised mission of microloan investment.